Hay’s tonal mimicry of Fight Club (1996) author Chuck Palahniuk is astonishing. Those unfamiliar with the flat, declarative sarcasm of the 1990s can use this piece as a how-to pamphlet... A potential cult classic that all but demands a second read.

– Kirkus Review (starred review)

There's no way for me to properly express how all around weird this book is and this review is NOT doing justice. But I loved the shit out of this book and I can't wait to go through the sucker with a highlighter and catch everything I missed.

I wish I could give it more stars. I laughed, I gasped, I gagged... #CherryMacaMocha

– Kara (Books and Salt)

Wonderfully weird and unsettling. Hay knows how experimental prose styles can be used to enhance a story and dives into a sort of hypermodern internet style of storytelling that fits the theme perfectly.

Like the best science fiction writers, Hay looks around at the world we're currently in, a world of social media and desensitization and bizarre coping mechanisms and weaves and experimental horror story of what happens when everything collapses. There's lots of sex, drugs, and existential rock and roll in this book, and for a long time it seems like it's bouncing around the theme without necessarily going forward too fast, plot-wise, but then in the end everything all comes together in very surprising ways and it ends up being unsettling and satisfying and all the best ways. 4.5 stars and a hell of a ride.

– Michael Allen Rose